When promoting your content, it’s absolutely essential to remain organised throughout the entire process. If you’re promoting your content through journalists and bloggers, chances are you’ll be given strict deadlines to adhere to. In this blog post, we explore PR deadlines, keeping organised and how failing to do so can have an adverse impact on the relationships you form.

Why do journalists and bloggers have deadlines?

Journalists and bloggers have deadlines as they, like you, have a lot on, and want to be able to organise their time. Setting a deadline means that they have an idea of when they will receive your press release, interactive or any other content, and they’ll be able to schedule in when they need to write the article or upload your content.

If a journalist doesn’t meet their deadline, they could be looking at a blank space in their newspaper or on the news website. People want to read the most up-to-date news, so missing a deadline set by a journalist means that the news you’re promoting may no longer be current if it’s eventually promoted to the public.

Bloggers are often self-employed, so their deadlines are so that they can organise their workload around what they will be doing that day / week / month. Failure to keep to a blogger deadline means that they may be short of content to upload to their blog that day.

Missing deadlines will negatively affect your relationship with that particular journalist or blogger, and you could end up on a blacklist of people they will not work with in the future.

Tips for keeping your content promotion organised

Prioritise your tasks according to deadlines: when creating your to-do list, it can be tempting to just add tasks at the bottom on a ‘first come, first served basis’. While this can be an effective way of organising your time in some cases, in others it can just serve to overlook high priority tasks. List your tasks in order of deadlines. This way you’ll have a better chance of getting everything completed and sent off on time.

Use Google Drive: a great way to stay on top of everything is to save your documents to Google Drive, instead of the regular MS Word. Not only will this make it easier to keep your documents and folders organised, but it also means that, in the event that you can’t make it into work, another member of your team can easily find the document and send it to the relevant person prior to the deadline.

Create an email filing system: if you’re promoting content, you’re bound to get a large range of emails from various different people. Email will most likely be your most prominent form of communication, so it’s essential that your emails are kept organised. A good way to do this is by creating an email filing system, sending certain emails to certain folders in your mailbox. Why not start off with a Press Release Folder, a Blogger Folder and a Miscellaneous Folder?

For more information on how we use promotion techniques to promote content, get in touch today and a member of our friendly team will be delighted to discuss how we can help your brand reach the right people.